Koch and Donald Trump’s treasury secretary, Steve Mnuchin. Over in the DC Extended Universe in 2017, feminist icon Wonder Woman earned millions for her investors, which included oil tycoons Charles G. Jackson’s entire career box office take, and a whopping 82.6% of Robert Downey Jr’s. For instance, Marvel movies accounted for 48.2% of Samuel L. The backlash to Loach, Scorsese and Coppola is not surprising, since almost everyone in Hollywood (and beyond) is in on this game. This is not done for art’s sake, but to generate increased revenue.Ĭritical eye: Martin Scorsese with Robert de Niro and Hilary Swank at the ‘Goldene Kamera’ awards in Berlin, 2008. First, how about a moratorium on custom-made scenes that pander to international audiences? Iron Man 3 was cut for the Chinese market by upping the screen time for a minor character and adding foreign product placement that are not included in the original version. But if we are to distinguish cinema from a murky mash-up of all media, then some protocols are needed. The ninth and seventh artsįranco-Belgian scholars classify cinema as the “seventh art”, with comics being the ninth.
#Superhero movie effects on society series
Since then, I’ve refused to spend any more of my life on episodic television and had to laugh when I read abut the inadvertent Starbucks product placement in the final series of Game of Thrones.
#Superhero movie effects on society tv
I invested a great deal of time watching the TV series Mad Men, only to discover in the final episode that it was a seven-year-long Coke commercial. Selling a commodity as art has become so normalised that we consumers gladly invest our money and time to collectively participate. Licensing revenue for toys, games, clothing, even breakfast cereal far eclipses box office receipts.
His stark new film, Sorry We Missed You, makes it clear there are no superheroes to save us, just ordinary people in real situations living lives of quiet desperation.Īs bread and circus commodities, Marvel movies also function as self-advertisements – not just for the countless prequels and sequels, but also for merchandising, which is the real cash cow. You can see why someone like Loach might not like this narrative trend. The message here is that might makes right and that the end always justifies the means: a classic fascist trope. Superhero movies tend to set up situations where the world is in grave danger – and sell superheroes as the solution. He could be on to something about the right-wing propaganda aspect. And they are honestly very right-wing … Philosophically, I just don’t like them.” Iñárritu (Birdman) condemned superhero blockbusters saying “… they purport to be profound, based on some Greek mythological kind of thing. In 2014, director/screenwriter Alejandro G. 'Watchmen' Credit: Warner Bros.They are not the first to take aim at superhero movies.
This would be a huge loss not just for the film industry, but for audiences around the world who crave fresh and diverse stories. Without access to the resources and platforms they need to get their films made and seen, many talented young filmmakers may be forced to abandon their dreams and pursue other careers. This means that up-and-coming filmmakers who want to tell stories that don't fit the superhero mold may find it more difficult to get their films made and distributed.Īll of these factors combined could be costing us the next generation of up-and-coming filmmakers. As studios focus more and more on superhero franchises, there is a risk that they are neglecting other types of stories, particularly those that are more complex or challenging. This can make it harder for up-and-coming filmmakers to break through and gain recognition.įurthermore, the dominance of superhero movies is having an impact on the types of stories that are being told in Hollywood. This means that they may be more difficult for new and emerging filmmakers to make, as they simply may not have access to the same resources as the major studios.
Another issue is that superhero movies often require a lot of resources, both in terms of budget and technical know-how.
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